Free Live Webinar for PreSales Leaders | January 21, 2026 at 16:00 CET
How to Add €3.5M in SE‒Attached Revenue Without Hiring More People
Discover the exact framework top PreSales teams use to prove revenue impact, shorten sales cycles, and reduce discounting—without burning out your team or begging for more headcount.
Is Your PreSales Team Truly Driving Revenue?
You know your SEs are capable of more. But despite your best efforts, the same patterns keep repeating.
Many SE Managers invest significant effort but still find their teams:
  • Perceived as 'technical support' rather than essential strategic partners
  • Pulled into deals late, lacking context, and expected to just "show the product" (Siloed Engagements)
  • Wasting hours on unqualified RFPs, generic demos, and unsolicited POCs (Low-Impact Overload)
  • Struggling with inconsistent skills – not following proven frameworks for discovery, demo, and sales alignment (Skills Stagnation)
  • Trained in one-off workshops where skills fade in days and enablement doesn't drive lasting change
And as a leader, you're facing your own challenges:
  • No standardized systems: Every SE does things differently, making it impossible to scale
  • Can't prove ROI. When budget season comes, you can't show your CRO what your team contributes
  • "Urgent tasks" are constantly sidelining your coaching responsibilities.
  • Onboarding takes forever: New hires take 6+ months to ramp, and you lose productivity
  • No peer network: You're solving problems alone that other SE leaders have already figured out
After This 60-Minute Webinar, You'll Be Able To...
...pinpoint exactly where your SEs impact revenue and prove it with data your CRO will trust (not gut feel)
...track 3 leading metrics starting Monday that predict win rates, deal size, and sales velocity before deals close
...present a data-backed case to your exec team with a framework that justifies PreSales investment without begging for headcount
... understand why one-off workshops fail and implement the training system top 1% SE teams use instead
...calculate YOUR team's revenue potential using the exact formula that shows how small changes create €3.5M+ impact
...coach your team with concrete examples using side-by-side comparisons of Average SE vs. Trusted Advisor behavior
Stop Wasting €15,000 on Workshops
That Fade in 7 Days
Sound familiar?
  • You book a 2-day "Value Selling" workshop
  • Your team is energized and takes notes
  • Week 1: They try the new techniques
  • Week 2: Back to old habits
  • Week 3: The notebook is in a drawer
The Forgetting Curve: 90% of workshop content is lost within 7 days without reinforcement. This isn't your team's fault. This isn't you fault. This is how human memory works. The problem: You're using a one-time event to teach a skill that requires daily practice.
In this webinar, you'll discover: ✔︎ Why workshops fail (and what top teams do instead) ✔︎ The 3 pillars of sustainable behavior change ✔︎ How to train your team like athletes (weekly practice, not yearly bootcamps)
Meet Your Hosts
Tim Brömme
The Analytical Problem-Solver
• Miro | SAP | Seismic • Enterprise PreSales since 2010 • 8-figures of closed deals • 200+ SEs coached since 2024 • Has an affair with AI
Tim discovered PreSales through a fascination with how businesses work. With an engineering background and international experience, he excels at breaking complex problems into solvable components. His superpower: asking the hard questions that sharpen your thinking without creating defensiveness. He doesn't wait to be an expert—he learns by doing, challenges assumptions, and helps SEs see patterns others miss.
Jan-Erik Jank
The Empathetic Developer
• SAP | Salesforce • Enterprise PreSales since 2013 • ICF Certified Coach • 200+ SEs coached since 2024 • 8-figures of closed deals
Jan started technical but found his calling translating between technology and business. After years leading PreSales teams at SAP and Salesforce, he became an ICF-certified coach dedicated to unlocking SE potential. His superpower: delivering feedback that strengthens rather than deflates, asking questions that help you discover answers yourself, and creating environments where growth happens naturally.
Frequently Asked Questions
1. Is this webinar really free?
Yes, completely free. We're passionate about elevating the PreSales profession and sharing what's actually worked in the field.
3. How long is the webinar?
The webinar is 60 minutes of content, plus time for Q&A at the end where you can ask questions specific to your team.
5. Do I need to prepare anything?
Nope. Just show up ready to learn. Optional: Have your team size, current win rate, and average deal size handy if you want to calculate YOUR revenue impact during the webinar.
2. Will this be recorded?
Yes. All registrants will receive the replay within 24 hours. However, we highly recommend attending live for the Q&A session where you can ask questions specific to your team.
4. What time is this in my timezone?
The webinar is at 16:00 CET. That's: - 15:00 PM GMT (London) - 10:00 AM EST (New York) - 07:00 AM PST (San Francisco) - 02:00 PM AEDT (Sydney, next day)
6. I'm not sure if my team is big enough. Should I still attend?
If you lead 5+ SEs, this framework applies to you. Whether you have 5 or 50, the principles of measuring and improving PreSales impact are the same.
100% free | No commitment required