Stop the "Workshop Wheel of Waste" & Build a PreSales Team That Drives Revenue ‒ Not Just Demos
Train your SEs like top 1% performers.
Build your leadership systems like top 1% organizations.
Every week. All year.
- Transform your SEs from Demo Doers to Trusted Advisors in 180 days
- Increase technical win rate by 15-25% and measure and prove SE impact with clear KPIs
- Scale excellence across your team with standardized playbooks
100% free | No commitment required
Trusted by 250+ Solution Engineers
Is Your PreSales Team Truly Driving Revenue?
You know your SEs are capable of more. But despite your best efforts, the same patterns keep repeating.
Many SE Managers invest significant effort but still find their teams:
- Perceived as 'technical support' rather than essential strategic partners
- Pulled into deals late, lacking context, and expected to just "show the product" (Siloed Engagements)
- Wasting hours on unqualified RFPs, generic demos, and unsolicited POCs (Low-Impact Overload)
- Struggling with inconsistent skills – not following proven frameworks for discovery, demo, and sales alignment (Skills Stagnation)
- Trained in one-off workshops where skills fade in days and enablement doesn't drive lasting change
And as a leader, you're facing your own challenges:
- No standardized systems: Every SE does things differently, making it impossible to scale
- Can't prove ROI. When budget season comes, you can't show your CRO what your team contributes
- Training burden on you: You're spending 60% of your time training instead of leading
- Onboarding takes forever: New hires take 6+ months to ramp, and you lose productivity
- No peer network: You're solving problems alone that other SE leaders have already figured out
The "Legacy Training" Trap: Why Traditional Workshops Fail Your Team
Skills Fade in Days
The "Forgetting Curve" shows that without reinforcement, 90% of workshop content is forgotten within one week. That €15,000 training your team attended? By the following Monday, the frameworks are gone, replaced by old habits and the pressure of back-to-back demos.
No Follow-Up, No Improvement
The workshop ends, the trainer leaves, and your SEs are left with slides and vague memories. Without structured reinforcement or ongoing coaching, they revert to old behaviors, because those are the habits that feel comfortable under pressure.
Theory Talk, Zero Reps
Watching someone explain discovery frameworks on slides isn't the same as running actual discovery calls. Workshops give theory but rarely enough practice to build real competence—like trying to learn tennis by watching instructional videos.
Trainer Gone = Game Over
Once the 2 days end, the trainer disappears. Your SEs have questions, edge cases, and scenarios that weren't covered, but there's no community, no ongoing support, just a generic auto-response email.
Narrow Focus (e.g., "Only Demos?")
Most SE workshops focus exclusively on demonstration techniques (maybe 10% of what makes a great Solution Engineer). What about discovery, qualification, champion building, POC management, value defense, or C-level communication?
Fixed Schedule, Max Disruption
Traditional workshops pull your entire SE team out of the field for 2-3 days, meaning deals stall and your pipeline goes dark. And because everyone must attend at once, you're scheduling around availability, often 6 weeks later than needed.
Looks Good on Paper, Fails in Practice
Workshops generate impressive decks, enthusiastic feedback forms, and LinkedIn posts about "great training." But 3 months later, when you check win rates and deal sizes, nothing has changed.
No Leadership Development
While your SEs get (ineffective) workshops, you get nothing. No playbooks for hiring, onboarding, performance management, or cross-functional alignment. No peer network to learn from. You're expected to figure out SE leadership through trial and error.
Isolated Problem-Solving
Every challenge you face—how to measure Technical Win Rate, how to optimize processes, how to structure comp plans, how to prove ROI to your CRO—has been solved by other SE leaders. But you're solving it alone because there's no community.
Reactive, Not Strategic
You spend 60% of your time firefighting (jumping into deals or retraining fundamentals) instead of building the systems that would prevent those fires in the first place.
No Time for What Actually Matters
As a leader, you're drowning in operational firefighting—customer engagements, disciplinary issues, coordinating with Sales/Product/CS—while strategic planning, KPI tracking, and team coaching keeps getting pushed to "next quarter." And that last one? Team development is the first thing that falls off your plate.
The Result?
Legacy Training = Lost Quota + Burnt Budget + Burned-Out Leaders
Add €3.5M+ in PreSales-Attached Revenue. Then Scale It Across Your Growing Team.
Better SE skills drive immediate revenue impact. Better leadership systems make that impact repeatable, measurable, and scalable.
Increase win rate by 3% when your team shifts from reactive "show me the product" to proactive pain validation, champion building, and technical win confirmation.
Increase average deal size by 2% by expanding into additional business units and product lines through multi-threaded discovery and value mapping.
Reduce sales cycle by 1% with evaluation plans and POC success criteria—each SE gains capacity for additional deals, multiplying your team's output.
Your Current State:
20 SEs supporting 70 deals each = 1,400 opportunities/year
15% win rate = 210 closed deals
€75,000 average deal size
180-day average sales cycle
Total Revenue: €15,750,000
With our Trusted Advisor Frameworks:
Win Rate: 15% → 18% (+3%)
1,400 opportunities × 18% = 252 closed deals (+42 deals)
Average Deal Size: €75,000 → €76,500 (+2%)
Larger deals through multi-threaded discovery and expanded scope
Sales Cycle: 180 days → 178 days (-1%)
Faster decisions through clear evaluation plans and POC success criteria
Total Revenue: €19,278,000
Revenue Impact: +€3,528,000
And that's just from small, measurable improvements across your existing team of 20 SEs.
Now Make It Scalable
The €3.5M+ above comes from better SE skills.
But here's the problem: Without leadership systems, this doesn't scale as you grow.
To make it repeatable and sustainable:
Standardized frameworks ensure your next hire delivers the same performance in 60 days (not 6 months)
Clear KPIs let you track Technical Win Rate, SE-Attached Revenue, and other metrics that prove team impact
Proven playbooks mean you don't reinvent hiring, onboarding, or performance management with every new SE
Enablement-as-a-Service:
12 Months of Continuous Development
The Trusted Advisor Academy is a 12-month membership built on 3 pillars:
LEARN | Structured Content
TRAIN | Weekly Live Practice (4x per week)
ADAPT | Immediate Application
For SE Leaders: Monthly Mastermind + Tactical Vault
All sessions are offered in German and English during CET business hours—making them accessible for APAC teams in the morning and Americas teams in the evening. All on-demand content is available 24/7.
What’s included in the Academy?
Build the Skills to Become a Trusted Advisor
Discovery & Strategic Qualification
Master the Pain Chain Framework to identify systemic problems instead of just capturing surface-level requirements—customers say "Why hasn't anyone explained it like this before?"
Learn strategic qualification techniques that help you disqualify 4 out of 10 deals early—saving months of wasted effort on opportunities that were never going to close.
Build multi-threaded discovery strategies to engage stakeholders across departments and create urgency through validated, quantified pain points.
Demo Excellence & Presentation Skills
Transform from feature dumping to pain validation—deliver focused 15-minute demos with 3 features that directly address the customer's exact problem instead of 40-minute product tours.
Master the art of securing the Technical Win. Create clear success criteria and customer acknowledgment that your solution meets their requirements.
Develop compelling narrative design skills to craft demos that connect technical capabilities to business outcomes and create vision for the future state.
Sales Alignment & Deal Strategy
Establish clear roles with AEs so you're finally an equal partner at the table, not an order-taker.
Learn to build ROI calculators and business cases that defend value during negotiations and reduce discounting by up to 7%.
Master stakeholder management to identify champions, navigate political landscapes, and ensure you're engaged early in strategic deals, not just called in for last-minute demos.
POC/Pilot Management & Evaluation Plans
Execute flawless POCs with defined success criteria—no more unscoped pilots that drag for 6 months without clear next steps or customer commitment.
Create Mutual Evaluation Plans that reduce sales cycle length by up to 5% through clear milestones and binding follow-up agreements.
Develop proactive enablement strategies instead of reactive fulfillment—structure POCs so you can confidently pull the plug after 2 weeks if it's not working instead of wasting months.
Leadership Systems: Scale Your PreSales Team's Performance
Performance Management & Revenue Attribution
Implement SE-specific KPIs like Technical Win Rate, SE-Attached Revenue, and Win Rate Delta to finally prove your team's impact in QBRs and forecast meetings.
Build data-driven coaching frameworks using leading indicators (documented success criteria in POCs, quantified Cost of Inaction, Mutual Evaluation Plans) instead of only tracking lagging metrics like quota attainment.
Create performance review systems that link skill development in the Academy to career progression and compensation making retention easier and showing SEs a clear growth path.
Talent Architecture & Team Development
Access battle-tested hiring playbooks including SE job descriptions, interview scorecards, and assessment frameworks—reduce time-to-hire from 365 days to 6-8 weeks.
Implement structured onboarding programs (30-60-90 day plans) so new SEs ramp faster and start contributing to revenue within their first quarter.
Design career pathing frameworks for IC → Senior SE → Lead SE → Manager progression that reduce attrition and make your team a talent magnet in the market.
Strategic Deal Intervention & Coaching
Learn when and how to intervene in strategic deals without undermining your team—balance empowerment with ensuring critical opportunities don't slip away.
Master the art of deal review facilitation that surfaces red flags early, improves forecast accuracy, and creates accountability without micromanagement.
Develop coaching skills to give feedback on recorded discovery calls and demos that actually changes behavior using the frameworks your team learns in the Academy as a common language.
Cross-Functional Leadership & Strategic Influence
Build operating rhythms with Sales, Product, Marketing, and CS that position PreSales as a strategic partner, not a reactive service organization.
Create feedback loops to Product that influence roadmap decisions based on competitive intel and customer requirements your team surfaces daily.
Develop executive communication skills to present SE impact to the C-suite, secure budget for headcount and tools, and get invited to strategic planning sessions.
Continuously Evolving Content
The Academy isn't static—new learning paths, frameworks, and playbooks are added quarterly based on what the community needs.
- Community-Driven Roadmap: Members vote on topics
- Quarterly Content Drops: New modules every 90 days
- Real-World Challenges: Content shaped by actual deals and situations the community is facing
Coming in 2026:
- AI-Powered Roleplay Simulations
- C-Level Communication Mastery
- Competitive Differentiation Playbooks
- Champion Building & Multi-Threading
Why This Actually Works
(When Workshops Don't)
The Science Behind Sustainable Skill Development
The Problem with Workshops: The Forgetting Curve
Without reinforcement, 90% of workshop content is forgotten within 7 days. This isn't a motivation problem—it's neuroscience.
Our Solution: Spaced Repetition + Deliberate Practice
The Academy is built on 4 proven learning principles:
1. Spaced Repetition
Weekly reinforcement over 12 months beats cramming 16 hours into 2 days. Your brain needs time to consolidate learning.
2. Deliberate Practice
Not just theory—you practice on YOUR deals with expert feedback. This is how professional athletes train: small reps, immediate feedback, constant refinement.
3. Community Reinforcement
When your entire team learns the same frameworks, they reinforce each other daily. One SE can't revert to old habits when 5 teammates are using Pain Chains.
4. Leadership Involvement
SE Leaders have their own dedicated track with coaching frameworks, performance metrics, and deal intervention playbooks. When your manager uses the same language (Pain Chains, Technical Win, Mutual Evaluation Plans) to coach you, learning sticks 3x faster.
The Result:
- 4x weekly touchpoints = 208 reinforcements per year (vs. 1 workshop)
- Practice on real deals = transfer to actual work (not roleplay scenarios)
- Peer community = sustained behavior change (not isolated learning)
This isn't just a training. It's rewiring how your team operates.
What Our Clients Say
For me as a manager, the Academy is doubly valuable: it eases the burden of coaching and brings a fresh outside view into the team through the exchange with other companies.
Dino Karl
Director Solution Engineering, Akeneo
The Academy is designed for the long term and feels noticeably more mature and more developed than the typical one-off enablement you usually see.
Gregor Keller
Senior Director Solution Consulting, Zscaler
For me, the decisive factor was that it’s not a one-time workshop, but an ongoing format — with peer exchange across other SaaS companies and real coaching when it comes to applying things in practice.
Tobias Stölkler
Global Head of Solution Engineering, Lucanet
Built by Leaders with €8-Figure SE-Attached Revenue.
Proven by 250+ Solution Engineers.
30+ years:
Combined enterprise SaaS experience (Tim & Jan)
250+ SEs coached:
From leading companies across DACH and Europe
8-figure deals closed:
Both founders have closed million-dollar+ deals
Meet Your Coaches
Tim Brömme
The Analytical Problem-Solver
• Miro | SAP | Seismic
• Enterprise PreSales since 2010
• 8-figures of closed deals
• 200+ SEs coached since 2024
• Has an affair with AI
Tim discovered PreSales through a fascination with how businesses work. With an engineering background and international experience, he excels at breaking complex problems into solvable components.
His superpower: asking the hard questions that sharpen your thinking without creating defensiveness. He doesn't wait to be an expert—he learns by doing, challenges assumptions, and helps SEs see patterns others miss.
Jan-Erik Jank
The Empathetic Developer
• SAP | Salesforce
• Enterprise PreSales since 2013
• ICF Certified Coach
• 200+ SEs coached since 2024
• 8-figures of closed deals
Jan started technical but found his calling translating between technology and business. After years leading PreSales teams at SAP and Salesforce, he became an ICF-certified coach dedicated to unlocking SE potential.
His superpower: delivering feedback that strengthens rather than deflates, asking questions that help you discover answers yourself, and creating environments where growth happens naturally.
Stop Training for 2 Days a Year.
Start Training Every Single Week.
Professional athletes train daily and perform weekly. Your SEs perform daily and train... once a year in a workshop they forget by Friday. That's not a skill gap ‒ that's a system gap.
The Trusted Advisor Academy fixes the system: 4x weekly live sessions, continuous reinforcement, and practice on actual deals ‒ so your SEs train like athletes, not like corporate employees attending mandatory workshops.
100% free | No commitment required
Frequently Asked Questions
1. Who is the Trusted Advisor Academy for?
The Academy is designed for Solution Engineers, PreSales Consultants, Sales Engineers, Solutions Architects, Technical Account Managers, and similar B2B SaaS roles who want to go beyond technical demos and become strategic revenue partners. Whether you're a new SE building foundational skills or a veteran looking to refine your strategic positioning, the personalized learning paths ensure you get maximum value.
3. What's the difference between the Academy and the Leaders Track?
Trusted Advisor Academy develops individual contributor skills: discovery, demos, sales alignment, POC management, value articulation. Your SEs attend live sessions, complete exercises, and apply frameworks to their deals.
SE Leaders Track develops organizational systems: hiring scorecards, onboarding playbooks, KPI dashboards, compensation structures, and strategic frameworks for scaling teams. You attend monthly masterminds with other leaders and get access to a tactical vault of proven templates.
Simple version: The Academy trains your team. The Leaders Track trains you to lead and scale that team.
5. What if I have a small team (7-9 SEs)?
The Academy works for teams of any size. Even if you only send 7-9 SEs, they'll benefit from weekly coaching, proven frameworks, and a community of 250+ SEs from other companies. For the Leaders Track, we recommend having at least 7 SEs on your team to get maximum value from the organizational playbooks—but smaller teams are welcome if you're planning to scale.
7. What if I miss a live session?
Live sessions are focused on real-time coaching, feedback, and practice—they're most valuable when you participate live. However, we understand scheduling conflicts happen.
For on-demand learning: All core training content (20+ hours of micro-video lessons, templates, exercises) is available 24/7 in our mobile app. You can consume content during your commute, between meetings, or whenever fits your schedule—many members complete 2-3 micro-lessons daily and finish entire learning paths within weeks.
For special sessions: Select workshop sessions that cover new frameworks or experimental topics are recorded and made available, so you don't miss critical new content.
9. Is this only for experienced SEs?
No. The Academy serves both new SEs (who want to build the right habits from day one) and veteran SEs (who want to refine their strategic positioning).
Our assessment during onboarding recommends personalized learning paths based on your experience level, so you start exactly where you need to. More importantly: In our live coaching sessions, we tailor feedback to your level. A junior SE with 3 months of experience gets completely different coaching on their discovery call than a senior SE with 6 years in the role—we meet you where you are and help you take the next step.
2. Who is the SE Leaders Track for?
The Leaders Track is exclusively for SE Managers, PreSales Directors, VPs of Sales Engineering, and anyone leading PreSales teams of 7+ SEs. If you're responsible for hiring, developing, and scaling a PreSales organization—and need systems, playbooks, and peer support to do it effectively—this program is for you.
4. Can I join as a single SE or leader without my team?
If you're enrolling your team in the Academy, you'll also need to join as a member. This ensures you stay aligned with what they're learning and can reinforce the frameworks. It's the only way to make sustainable change. Book a discovery call to discuss the best approach for your situation.
6. What if my team is distributed across different time zones?
All Academy sessions are offered in both German and English, conducted during CET business hours. Leaders Track sessions are primarily in English.
Good news for international teams: CET business hours work exceptionally well for global teams. Morning sessions are accessible for APAC regions, and evening sessions work for Americas. We already support teams with members across USA, Europe, and Asia.
All on-demand content (20+ hours of micro-video lessons) is available 24/7 through our mobile app, so team members can learn during their commute, between meetings, or whenever fits their schedule.
8. What languages are the sessions in?
All Academy sessions are offered in both German and English, conducted during CET business hours. Leaders Track sessions are primarily in English (since it's a smaller, international cohort of senior leaders), but we accommodate German-speaking leaders as needed.
10. Still have questions?
Book a free discovery call and we'll answer everything specific to your situation.
Schedule Your Free Discovery Call →
Or email us: E-MAIL
Call us: +49 XXX XXX XXXX
© 2026 SE Rockstars. All rights reserved.